3x3 Westfield Glòries
Street basketball. Community. Inclusion.
Three consecutive editions. ~1,900,000 potential impressions. 67,028 combined followers. 20,000 people reached. Street basketball has found a home in the centre of Barcelona.
You can now see the 377 photos from the tournament.
Find your photo, download it for free and share it with #3x3Glories. All the images from the three editions, in high resolution.
📸 See the 377 photos →Turning a shopping centre
into a living basketball space.
The 3x3 Westfield Glòries was born with the aim of using sport as a tool for social cohesion, activating spaces and generating real impact. Three editions later, it is a landmark event for street basketball in Barcelona.
The project combines FIBA 3x3 sporting competition, the activation of one of the city's busiest shopping centres, and a network of influencers and content creators who have generated more than 2.4 million potential impressions.
The numbers from three editions.
A track record of sustained growth.
3x3 Westfield Glòries 2026
· Announcement imminent ·
The new edition will be announced soon. This is the official website for the 3x3 event:
Backing female visibility.
Ari Geli (~1,000,000 followers) is a content creator and athlete with national profile. She took part in Ibai Llanos' "La Velada del Año" as a boxer, which multiplies her media value.
During the 3x3, Ari attended in person, created specific audiovisual content and gave an interview. All without financial compensation. This is her official reel about the tournament:
~1,900,000 potential
impressions on Instagram.
These creators took part 100% organically, without financial compensation. In many cases, they paid their own entry fee to compete.
Methodological note: The data corresponds exclusively to Instagram. TikTok, YouTube and Twitch have not been included, so the real global digital impact is higher.
3x3 for the youngest players.
Every year, CB Grup Barna holds "Cistella Petita": a 3x3 event adapted for the club's youngest players, where boys and girls from age 5 play their own tournament with age-appropriate rules. A way of making street basketball inclusive from day one.
Three organisations. One shared vision.
- Founded in 1965
- El Clot, Sant Martí
- 450+ active members
- 40 teams · 1:1 parity
- Nau Parc del Clot · C/ Llacuna 170
- 10+ years of experience
- 500+ children trained
- 10,000+ athletes coached
- Comprehensive approach
- "The home of Barcelona's hoopers"
- Av. Diagonal 208
- 100+ shops and restaurants
- 37 restaurants
- 2h free parking
- Barcelona tourist area
New categories.
The same commitment to inclusion.
Successfully introduced in 2024. Strengthens the tournament's intergenerational character and widens the range of participants.
An inclusive format where players with functional diversity (Specials) share the court with players without disabilities. Real equality, coexistence, sport as inclusion.
2026 goal: increase the number of women's teams, boost recruitment of clubs with women's sections, and increase communication visibility before and during the event.
"3x3 Westfield Glòries isn't just a tournament: it's an activation with real impact, community, inclusion and brand return. The third edition in 2026 isn't a gamble — it's a strategic decision."
Official dossier · CB Grup Barna × Time Chamber × Westfield Glòries · February 2026- FIBA 3x3 (2023) — 3x3 Basketball Global Report — Growth and Development. FIBA Official.
- Westfield Glories (2024-2026) — Dades d'aforament i impacte comercial. URW Group.
- Time Chamber (2025) — Informe d'impacte social 3x3 Glories. Time Chamber / CB Grup Barna.
