Barcelona's neighbourhood club with the widest digital reach
CB Grup Barna closed the 2025-26 season with 5,382 Instagram followers, a growth of +92% over three seasons. This is not a one-off spike: the club published 1,109 posts this season and reached 1.97 million accounts, with 8.91 million cumulative views.
A brand joining does not buy a logo on a shirt: it enters the content these people watch every week.
Who is behind these figures
Most of the club's followers are aged 35 to 54 and live in Barcelona: they are the families who make the purchase, not the teenage players. For a shop in the Clot or Sant Martí, that means reaching its real customer, not a generic audience.
Four ways to work together
- Digital presence — logo in the weekly stories, mentions in posts, presence in the family mailing.
- Digital and the hall — banner at La Nau del Clot, logo on the kit, two dedicated posts a month.
- Maximum visibility — naming an event, a dedicated reel every month, presence across all the club's material.
- Tailor-made — a proposal built for your company, joint activations in the neighbourhood, in-kind collaborations.
A club with sixty-one years behind it, not a campaign
What makes the Barna different from a one-off sponsorship campaign is that the club is there all year round, and has been for sixty-one years, in the same neighbourhood. The games, the camp, the 3×3 and the season's activities give constant points of contact, not a single day of exposure.
The full pack, with every figure from the 2025-26 season and the four options in detail, is at Sponsorship pack.
Frequently asked questions
How many Instagram followers does CB Grup Barna have?
5,382, growing +92% over three seasons — Barcelona's leading neighbourhood basketball club in digital reach.
Who does a brand reach by sponsoring the Barna?
Above all, local mothers and fathers aged 35 to 54 living in Barcelona: the people who make the purchase, not teenagers.
What ways are there to work with the club?
Four levels, from simple digital presence to naming an event, plus in-kind collaborations tailored to each company.
Would you like to sponsor the club?
Tell us what you need and we will prepare a proposal with figures and prices.