Sponsorship pack
The neighbourhood basketball club with the biggest digital reach in Barcelona.
Who we are
Founded in 1965 · Poblenou and El Clot· The club
A neighbourhood club with city-wide reach
A Barcelona basketball club rooted in its district, with girls' and boys' teams from the Escoleta to the senior side. In 2025·26 we closed the season with 1,109 posts and daily coverage of every team.
«Humility, hard work and teamwork, to aim for everything.» #Barna60anys
Digital impact
Professional dashboard · 24 July 2026
· What is behind the logo
Half a million views every month
This is not a club that posts now and then: in the 2025·26 season we published 1,109 posts and 1,634 stories, and the account reached 1.97 million accounts.
A brand that comes in is not buying a logo on a shirt: it comes into the content these people watch every week.
Real figures from Meta's professional dashboard, with full history since 1 September 2023. The 2025·26 season closes on 26 July 2026.
Three seasons of growth in a row
Instagram · feed posts| Season | Accounts reached | Views | Likes | Shares | Posts |
|---|---|---|---|---|---|
| 2023·24 | — | — | 40.289 | 40 | 342 |
| 2024·25 | 1.476.756 | 4.857.268 | 69.962 | 1.016 | 542 |
| 2025·26 | 1.968.729 +33% | 6.435.889 +32% | 85.474 +22% | 3.952 ×3.9 | 1.109 |
In 2023·24 Instagram did not yet report views for photos and carousels, which is why that season is only comparable on likes and volume. Beyond the feed, the 2025·26 season had 1,634 stories, with 1.63M views and 1.21M accounts reached.
Followers at the end of each season
Growth is not levelling off, it is accelerating: +900 followers one season and +1.682 the next. In two seasons the club has almost doubled.
Who follows us
Audience profile
· Who your brand reaches
Local parents
Most of the people who follow us are between 35 and 54 and live in Barcelona: they are the families who make the buying decisions, not teenage players.
For a business in El Clot or Sant Martí, that means reaching their actual customer.
By age
Where they follow us from
88.8% of our followers are in Spain. A very local audience, as you would expect from a neighbourhood club. By gender: 58.8% men and 41.2% women.
Where we rank
Development and neighbourhood clubs in Catalonia- 1Bàsquet Femení Sant Adrià8.517
- 2Fundació Bàsquet Català7.803
- 3CB Prat7.451
- 4CB Cornellà7.233
- 5CB Granollers6.108
- 6CB Boet Maresme5.946
- 7CB Grup Barna5.382
- 8CE Laietà5.302
- 9SESE5.114
- 10TGN Bàsquet4.850
- 11Força Lleida Base3.864
- 12JAC Sants3.839
- 13CB Roser3.471
- 14CE Pla d'en Boet3.232
- 15UE Horta3.065
- 16Lluïsos de Gràcia2.878
- 17UE Sant Andreu2.122
Instagram followers, 26 July 2026. We are the leading neighbourhood basketball club in the city of Barcelona and seventh in Catalonia among development and neighbourhood clubs. ACB clubs are not counted, as they play in another category.
What we post, and how often
Posting schedule- Calendar — 3 to 4 times a week: reports, photos and reels
- Training — twice a week: the work nobody sees, and technique
- Club content — 5 times a week: news, signings and renewals
- Sponsor mentions — weekly, in stories, posts and reels
- Events — camps, tournaments, finals and activations, as they come
A network of collaborations
In the 25·26 season we mentioned or worked with 197 different accounts: neighbourhood businesses, photographers and local press, the Federació Catalana de Bàsquet and other clubs.
What reaches furthest
An event, a standout player and neighbourhood values. The most-watched piece of the season reaches 35.6K views, and three of the top five are of girls' teams.
What your brand gets
The value on offer
· In the hall and on the street
Where your logo ends up
Banners and posters at La Nau del Clot, your logo on the kit of every league team, and a presence at trophy presentations and finals.
Outside, the neighbourhood: agreements with Eix del Clot, the Districte de Sant Martí and the Federació d'Entitats Clot-Camp de l'Arpa.
3×3 Barna
Westfield Glòries · sport on the street
· Sport on the street
- Three editions at the Westfield Glòries shopping centre
- Women's, veterans' and EQUALS categories
- Officially registered with FIBA 3x3
- The tournament piece is among the most-watched of the whole period
Tournament photography: Foto Jané. Full gallery at the 3×3 photos.
Events and activations
Where a brand can be activatedInstitutional recognition
Generalitat · City Hall · Federation
Generalitat de Catalunya
A meeting with Bernat Álvarez, Minister for Sport.
Barcelona City Council
The only basketball club shortlisted for the 18th Premi Dona i Esport.
See the entry →
Federació Catalana de Bàsquet
Teams in every league and collaboration on the BQ Programme.
Who is already with us
24 companies and organisations
Wilson
All the pages, at Partners and on the partner map.
How you can work with us
Four ways inA digital presence
The simple way to start.
- Your logo in the weekly stories
- A mention in the club's posts
- A presence in the family mailing
Digital and the sports hall
The brand is also seen on match days.
- A banner at La Nau del Clot
- Your logo on the kit
- Two dedicated posts a month
Maximum visibility
The brand, tied to the club's events.
- Naming rights to an event
- A dedicated reel every month
- A presence on all the materials
Let's talk about it
In-kind arrangements included.
- A proposal built for your business
- Joint activations in the neighbourhood
- Product or service in return for visibility
Tell us what you need and we will put together a proposal with figures and prices.
· Let's make it happen
Let's talk
We are available to look at any partnership or sponsorship proposal.
The PDF is a graphic export. All of its content is on this page, which is the accessible version.